What is SEO (Search Engine Optimization) optimization?

SEO (Search Engine Optimization) is a process of optimizing a website for search engines. Essentially, the better the optimization, the better the site will be positioned in search engine results. From this favorable positioning, the number of visitors to the site will increase. SEO can be targeted at various types of searches (video, photo, text) and can be focused on specific topics and elements depending on the desired results.